While freelancing as a copywriter at Cyclone Creative, I was tasked with creating captions and copy for Nimble's social media. During the Christmas period, Nimble requested a series of posts that played into the idea of 12 days of Christmas and I was given the reins to come up with whatever I wanted, as long as they fit the theme of 12 days of Christmas. At the time, Nimble was using a character named Bill Shock for their advertising -- someone in constant shock due to the amount of money everything costs in modern life. I linked this campaign into my idea and created this series of "12 Bill Shocking Christmas Facts".